How many times have you written an email at work, read it back and found that it didnt make as much sense as youd hoped or worse, someone else has told you that they cant follow it.
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The clear communication of ideas, whether to clients, colleagues or the management board, is a key factor in determining personal success. Applying the Pyramid Principle will enable you to present your thinking so clearly that the ideas move off the page and into the readers mind with a minimum of effort and a maximum of effect. This is a wide-ranging, up-to-date introduction to modern business communication, which integrates communication theory and practice and challenges many orthodox views of the communication process. As well as developing their own practical skills, readers will be able to understand and apply principles of modern business communication. Pyramid Principle Minto To Excel Full Range OfAmong the subjects covered are: interpersonal communication, including the use and analysis of nonverbal communication group communication, including practical techniques to support discussion and meetings written presentation, including the full range of paper and electronic documents oral presentation, including the use of electronic media corporate communication, including strategies and media. The book also offers guidelines on how communication must respond to important organizational issues, including the impact of information technology, changes in organizational structures and cultures, and the diverse, multicultural composition of modern organizations. Pyramid Principle Minto To Excel Professional Readers WishingThis is an ideal text for undergraduates and postgraduates studying business communication, and through its direct style and practical relevance it will also satisfy professional readers wishing to develop their understanding and skills. ![]() Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the authors own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and company data. Ive learned more about strategic thinking from Fred than I did in my time at Harvard Business School - John Smith, COO, Burberry You can learn more from him in a few hours than taking a strategy course over a semester as part of your MBA program - Rajat Sharma, Director, Business Operations, LinkedIn Freds energy and expertise shine through irrespectively of the training delivery method, and our 500 learners this year have commented on clear frameworks, engaging style, and relevant examples every time - Tanya Dowling, Global Academy Manager, HSBC Being strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating and mitigating opportunities and threats along the way. How to be Strategic is an accessible but thorough guide to strategic thinking in any situation based on 20 years experience training executives at all levels from leading companies across the UK, Europe and beyond. Fred Pelard offers a range of smartly-illustrated, workable methodologies to enable you to understand each approach and find your own path to the right solution every time.
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